As a marketer do you feel that you need training to remain competitive?
In the UK more than 80% of brand marketers believe their organisations need to rapidly train their workforce to remain competitive amid the coronavirus pandemic. In a recent report, from eConsultancy and Marketing week, where...
Are you thinking of reducing digital marketing due to COVID-19?
Be mindful of your content during this time of uncertainty. With a sudden and unexpected loss in revenue, many businesses are being forced into conversations on how they can trim budgets and maximise efficiency. But what does...
What is integrated media planning?
If you’re creating a marketing campaign, you know that success relies on knowing your audience so you can reach them on the right platforms and deliver the most effective messaging. Creating detailed customer avatars and...
Align your marketing plan with your analytics measurement plan
All great marketing departments and teams should have a marketing plan and know it intimately. We teach this through our 3-day Brand and Marketing Masterclass with Progressive Success and it’s something I feel very strongly...
Millennials are combining digital and in-store shopping in ways that work best for them
Highly digital in other aspects of their lives, millennials are naturally incorporating digital into their consumer behaviour. It’s estimated that 85.9% of millennials in the US will be digital buyers in 2020. They are utilising...
The Effect of the Coronavirus on Businesses in China
Unless you’ve been living under a rock, you cannot help but notice the world’s panicked reaction to the coronavirus. What started in Wuhan in China has reached every continent apart from Antarctica and is turning into a global...
Trying to demystify and understand Gen Z’s Devices and Digital Usage
As a marketer relating to and connecting with teens—Gen Z—can be confusing. As a step-mother of a teenage girl, I’m still none the wiser! However, I recognise that reaching this audience starts with understanding how and where...
With more people spending their time online, is direct mail dead?
As a marketer, I’m often asked if direct mail is dead, which is a very interesting question. However, from my experience, I don’t think so, but, the rules have changed. The decline in volume of post we receive means it’s a good...
Colour Psychology and Branding
Colour psychology is the study of how colours affect perceptions and behaviors. In marketing and branding, colour psychology is focused on how colours impact consumers’ impressions of a brand and whether or not they persuade...
Why Employee Engagement should be your top priority
Why Employee Engagement should be your top priority According to research undertaken by The Currence Group in Florida, employee engagement is the number one priority for HR Departments of One for the second year running. For...
Videography – Why it’s an essential marketing tool!
Videography – Why it’s an essential marketing tool! Recently, I went to an amazing one-day course – Video Marketing Fast Track by Ben Brophy. I would highly recommend it. Despite having a degree in marketing and working with my...
How to choose a Blog Topic
How to choose a Blog Topic One of the subjects I’m often asked is how do I choose what to blog about. There are so many potential topics in marketing and business that I can often paralyse myself with indecision or the thought...
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