7 Marketing Trends for 2021

7 Marketing Trends for 2021

For most of us – to work out what’s going to happen in 2021 is going to include a great big dollop of hope, wishful thinking and an effective crystal ball.  In a year (2020), that has been anything but predictable, it’s a given...

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When Marketing Goes Wrong (part 2)

When Marketing Goes Wrong (part 2)

Following on from part 1 of ‘When Marketing Goes Wrong’ – we wanted to share more examples of brand fails. These are not to demoralise you or put you off taking a foray into marketing your business and brand but to learn from...

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When Marketing Goes Wrong

When Marketing Goes Wrong

Marketing is an essential part of your business and a key builder of your brand and audience. However, sometimes it goes wrong. Your message might be misconstrued, you might not generate the brand awareness or sales you intended...

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The 9 Traits of an Effective Leader

The 9 Traits of an Effective Leader

What do you think of when I say the word ‘leader’? What impression do you have in your mind? You may have many misconceptions about what leadership is about, after all it’s more than a person’s rank or seniority. It’s about the...

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Four of the Best Employee Personality Tests

Four of the Best Employee Personality Tests

Not all of us work the same way, we think differently, see the world from an alternative viewpoint and are gifted with a variety of personality types or skillsets. This is what’s great about us and by having diversity in our...

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10 Easy Ways to Improve Your Small Business

10 Easy Ways to Improve Your Small Business

Small business owners often find themselves working in the business and not on it. This is where things can slide and the business can run you and not the other way round. Sometimes it's a good idea to take stock and remind...

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