Trying to demystify and understand Gen Z’s Devices and Digital Usage
As a marketer relating to and connecting with teens—Gen Z—can be confusing. As a step-mother of a teenage girl, I’m still none the wiser! However, I recognise that reaching this audience starts with understanding how and where they spend their time. Smartphones – the...Social Media – Finding the Right Networks
Social Media – Finding the Right Networks Not all social media sites and platforms are created equal, and each social channel won’t always work the same way in helping you reach your audience and sell your products. For a product or service...
Social Media – Best Practice
Social Media – Best Practice There are some best practices when it comes to social media marketing. Once you have gained some momentum you will see what works well and what doesn’t, depending on your audience. • Types of content to share What would your...
Introduction to Social Media
Introduction to Social Media With 39 million people, active on social media in the UK, it’s now one of the quickest and most cost-effective ways to market and sell your product or service. Whilst one of the major uses of social media is keeping in touch with friends...Social
