by Caroline Weaver | Jan 5, 2021 | Marketing
As marketing mentors, we keep hearing about the same challenges from our mentees. They know that they need to build their brand. They also understand that to do it cost-effectively for the greatest reach, they need to use social media, but they are paralysed. They...
by Caroline Weaver | Dec 7, 2020 | Marketing
For many of us, 2020 has been a year to forget. We’ve seen our businesses interrupted, our channels to market change and our plans alter in line with the circumstances we’ve faced. However, 2021 is a new year and we have to plan for our success and for most businesses...
by Caroline Weaver | Nov 8, 2020 | Growth Mindset
With another lockdown here, it’s easy to feel down. The uncertainty and challenges of Covid on our livelihoods and way of life can affect even the most upbeat person. It can be a challenge to see the upside in life and become an optimist when negative thoughts are...
by Caroline Weaver | Nov 4, 2020 | Marketing
For most of us – to work out what’s going to happen in 2021 is going to include a great big dollop of hope, wishful thinking and an effective crystal ball. In a year (2020), that has been anything but predictable, it’s a given that most of us will not enter the new...
by Caroline Weaver | Nov 2, 2020 | Growth Mindset
Do you recognise the emotion you are currently experiencing? Can you manage those feelings without becoming overwhelmed? Can you push yourself to get work done? Do you anticipate and appreciate the emotions of others and respond appropriately? If you answered yes to...