10 Tips for Developing a Strategic Marketing Plan for 2021
For many of us, 2020 has been a year to forget. We’ve seen our businesses interrupted, our channels to market change and our plans alter in line with the circumstances we’ve faced. However, 2021 is a new year and we have to plan for our success and for most businesses...
7 Marketing Trends for 2021
For most of us – to work out what’s going to happen in 2021 is going to include a great big dollop of hope, wishful thinking and an effective crystal ball. In a year (2020), that has been anything but predictable, it’s a given that most of us will not enter the new...
10 Benefits Small Businesses Have Over Their Bigger Rivals (And How To Make the Most of Them)
Too often as small business owners, we can often feel that we are playing on an uneven ball-park with our bigger rivals. Our larger competitors have access to more resources (people and finances) and can simple out supply and outpace us in many areas. We shouldn’t,...
8 tips for getting started on and / or improving your content marketing
So, what is content marketing? The Content Marketing Institute defines content marketing as: ‘…a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and,...
When Marketing Goes Wrong (part 2)
Following on from part 1 of ‘When Marketing Goes Wrong’ – we wanted to share more examples of brand fails. These are not to demoralise you or put you off taking a foray into marketing your business and brand but to learn from the lessons of others. No matter how large...
When Marketing Goes Wrong
Marketing is an essential part of your business and a key builder of your brand and audience. However, sometimes it goes wrong. Your message might be misconstrued, you might not generate the brand awareness or sales you intended or target the wrong channel. If this is...
How to Use the 4 Ps of Marketing in an Online World
The term “marketing mix” has been around for years. The idea of “putting the right product, in the right place, at the right price, at the right time” has been a staple of marketing theory for decades. But do these concepts still apply? Back in the 1960s, the internet...Social
