by Caroline Weaver | Oct 19, 2020 | Marketing
Too often as small business owners, we can often feel that we are playing on an uneven ball-park with our bigger rivals. Our larger competitors have access to more resources (people and finances) and can simple out supply and outpace us in many areas. We shouldn’t,...
by Caroline Weaver | Oct 19, 2020 | Growth Mindset
Let me tell you a secret. I used to be so scared of public speaking, that I turned down numerous opportunities to promote myself and my business and share my knowledge. In fact, my fear was so bad, that I was crippled with the belief that I would be sick whilst on...
by Caroline Weaver | Oct 19, 2020 | Growth Mindset
Emotional resilience is the inner strength that enables you to power through any storm and remain steadfast. In having it, we gain the ability to see adversity as only a temporary condition and to easily adapt to both changing circumstances and difficult situations....
by Caroline Weaver | Oct 19, 2020 | Marketing
So, what is content marketing? The Content Marketing Institute defines content marketing as: ‘…a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and,...
by Caroline Weaver | Oct 13, 2020 | Marketing
Following on from part 1 of ‘When Marketing Goes Wrong’ – we wanted to share more examples of brand fails. These are not to demoralise you or put you off taking a foray into marketing your business and brand but to learn from the lessons of others. No matter how large...