The 9 Traits of an Effective Leader
What do you think of when I say the word ‘leader’? What impression do you have in your mind? You may have many misconceptions about what leadership is about, after all it’s more than a person’s rank or seniority. It’s about the qualities and skills they have in their...
How to Use the 4 Ps of Marketing in an Online World
The term “marketing mix” has been around for years. The idea of “putting the right product, in the right place, at the right price, at the right time” has been a staple of marketing theory for decades. But do these concepts still apply? Back in the 1960s, the internet...
Top 14 Tips for Staying Productive and Sane While Working From Home
Just when we thought it was safe to go back to the office… The new lockdown rules mean that for many of us working from home is going to continue for some time. Some of you may already be bossing this but for others, it’s a constant balance between procrastination and...
Have you ripped up your marketing strategy?
Covid-19 might have seriously rocked marketing spend, but the pandemic could be seen as a great equaliser from a marketing point of view. Very few (if any) marketers have ever worked under lockdown and in the situation, the words ‘business as usual’ can feel...Social
