When Marketing Goes Wrong
Marketing is an essential part of your business and a key builder of your brand and audience. However, sometimes it goes wrong. Your message might be misconstrued, you might not generate the brand awareness or sales you intended or target the wrong channel. If this is...
Have you ripped up your marketing strategy?
Covid-19 might have seriously rocked marketing spend, but the pandemic could be seen as a great equaliser from a marketing point of view. Very few (if any) marketers have ever worked under lockdown and in the situation, the words ‘business as usual’ can feel...
Four of the Best Employee Personality Tests
Not all of us work the same way, we think differently, see the world from an alternative viewpoint and are gifted with a variety of personality types or skillsets. This is what’s great about us and by having diversity in our teams we can bring together our team’s...
5 proven steps that will help you create a powerful brand identity for your business
It’s impossible to build a successful business without creating a strong brand. So, what is a brand and what are the elements of brand identity? Here’s what you need to know – 5 proven steps that will help you create a powerful brand identity for your business. What...
Think Outside the Box When Marketing Your Small Business
Sometimes budgets do limit small businesses from executing their marketing ideas, but not every successful strategy requires a lot of money. Here are six outside the box ways to market your small business that are both inexpensive and effective. 1. Get personal....
The 6 Steps to Get Your Workplace Ready for Returning to Work
Who knew that a virus such as COVID-19 could cause so much of an impact on our working environment? No doubt most businesses are already ahead of the curve and have already put in place a lot of the operational tasks listed below. However, don’t forget how important...
7 Tips to Improve Your Small Business Marketing
When it comes to marketing your small business it’s not always easy to find the time to dedicate to a sustained campaign. However, making a few small changes and setting aside some regular time can help businesses to start seeing a difference sooner rather than later....Social
