Are you thinking of reducing digital marketing due to COVID-19?
Be mindful of your content during this time of uncertainty. With a sudden and unexpected loss in revenue, many businesses are being forced into conversations on how they can trim budgets and maximise efficiency. But what does this mean for various digital marketing...
With more people spending their time online, is direct mail dead?
As a marketer, I’m often asked if direct mail is dead, which is a very interesting question. However, from my experience, I don’t think so, but, the rules have changed. The decline in volume of post we receive means it’s a good thing for marketers. Less post, gives...
Colour Psychology and Branding
Colour psychology is the study of how colours affect perceptions and behaviors. In marketing and branding, colour psychology is focused on how colours impact consumers’ impressions of a brand and whether or not they persuade consumers to consider specific brands or...
Your Personal Brand and its Value
What is a Personal Brand? It’s not just businesses that can have brands. As more and more people work for themselves in either home-based, training or multi-level marketing companies – personal branding has increased in popularity. But what is it? Personal branding is...
What is a Logo and what is it’s Purpose
What is a logo? A logo is a graphic mark, emblem, or symbol that is used to promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a word mark. A logo is a design that is used by...
Principles of Effective Logo Design
Simple Principles of Effective Logo Design Making your logo as simple is possible allows it to be easily recognised, versatile and memorable.Think of brands that you like that are instantly recognisable such as the BMW roundel or the Nike tick. Memorable An...
How to Brief a Designer or Agency
How to brief a designer or agency Your designer is not a mind reader! The better your brief, the better the design output you will get back. A combination of a written and verbal brief will provide you with the best outcome, plus your agency can refer back to a...Social
