Your 4 Actionable Steps for Successful Multi-Channel Marketing
‘Be where your customers are’ is a marketing watchword, and rightly so. But with so many channels, it can seem daunting. So, here are some strategies to help you out. Be where your customers are. From the beginning of business and marketing, this has been...
Are you thinking of reducing digital marketing due to COVID-19?
Be mindful of your content during this time of uncertainty. With a sudden and unexpected loss in revenue, many businesses are being forced into conversations on how they can trim budgets and maximise efficiency. But what does this mean for various digital marketing...
What is integrated media planning?
If you’re creating a marketing campaign, you know that success relies on knowing your audience so you can reach them on the right platforms and deliver the most effective messaging. Creating detailed customer avatars and profiles of your audience or audiences are key...
Align your marketing plan with your analytics measurement plan
All great marketing departments and teams should have a marketing plan and know it intimately. We teach this through our 3-day Brand and Marketing Masterclass with Progressive Success and it’s something I feel very strongly about. What is surprising is how often when...
Defining High Performance Activities
Defining High Performing Activities There are many ways that high achievers differ to the rest of the world. They set rules for themselves in order to ensure that they don’t lose productivity or reduce their efficiency in the day. Here are some of the rules they try...
SMART Goals
What Are SMART Goals? If you are looking to pursue a goal – it is key to provide an effective description of what you are looking to achieve. Creating ethereal goals such as ‘I want to be successful in my business’ have no substance and are open to interpretation....
Goal Setting and its Importance
What Is Goal Setting? Goal setting is a key process in preparing yourself to be effective and efficient in both your life and your business. It involves putting together an action plan that is designed to motivate and guide you towards achieving a specific goal. Goal...Social
