Surrounded by Idiots – Thomas Erikson
Key Themes: Teamwork, Psychology, Human Behaviour, Communications Summary: Have you ever ended an argument because you were misunderstood or have you been confused by a colleague’s inability to see your point of view? If so,...
Never be stuck for social media post ideas again!
As marketing mentors, we keep hearing about the same challenges from our mentees. They know that they need to build their brand. They also understand that to do it cost-effectively for the greatest reach, they need to use social...
10 Tips for Developing a Strategic Marketing Plan for 2021
For many of us, 2020 has been a year to forget. We’ve seen our businesses interrupted, our channels to market change and our plans alter in line with the circumstances we’ve faced. However, 2021 is a new year and we have to plan...
8 Ways to Stay Positive
With another lockdown here, it’s easy to feel down. The uncertainty and challenges of Covid on our livelihoods and way of life can affect even the most upbeat person. It can be a challenge to see the upside in life and become an...
7 Marketing Trends for 2021
For most of us – to work out what’s going to happen in 2021 is going to include a great big dollop of hope, wishful thinking and an effective crystal ball. In a year (2020), that has been anything but predictable, it’s a given...
What is emotional intelligence and why is it important?
Do you recognise the emotion you are currently experiencing? Can you manage those feelings without becoming overwhelmed? Can you push yourself to get work done? Do you anticipate and appreciate the emotions of others and respond...
10 Benefits Small Businesses Have Over Their Bigger Rivals (And How To Make the Most of Them)
Too often as small business owners, we can often feel that we are playing on an uneven ball-park with our bigger rivals. Our larger competitors have access to more resources (people and finances) and can simple out supply and...
The 10 Biggest Fears Holding Us Back
Let me tell you a secret. I used to be so scared of public speaking, that I turned down numerous opportunities to promote myself and my business and share my knowledge. In fact, my fear was so bad, that I was crippled with the...
10 Ways to Improve Your Emotional Resilience
Emotional resilience is the inner strength that enables you to power through any storm and remain steadfast. In having it, we gain the ability to see adversity as only a temporary condition and to easily adapt to both changing...
8 tips for getting started on and / or improving your content marketing
So, what is content marketing? The Content Marketing Institute defines content marketing as: ‘…a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a...
When Marketing Goes Wrong (part 2)
Following on from part 1 of ‘When Marketing Goes Wrong’ – we wanted to share more examples of brand fails. These are not to demoralise you or put you off taking a foray into marketing your business and brand but to learn from...
When Marketing Goes Wrong
Marketing is an essential part of your business and a key builder of your brand and audience. However, sometimes it goes wrong. Your message might be misconstrued, you might not generate the brand awareness or sales you intended...
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