Trying to demystify and understand Gen Z’s Devices and Digital Usage
As a marketer relating to and connecting with teens—Gen Z—can be confusing. As a step-mother of a teenage girl, I’m still none the wiser! However, I recognise that reaching this audience starts with understanding how and where they spend their time. Smartphones – the...
With more people spending their time online, is direct mail dead?
As a marketer, I’m often asked if direct mail is dead, which is a very interesting question. However, from my experience, I don’t think so, but, the rules have changed. The decline in volume of post we receive means it’s a good thing for marketers. Less post, gives...Social
