Consistency of Branding

Consistency of Branding

by | May 23, 2019 | Branding

Consistency in branding is essential Being consistent in your brand is essential as you can’t be two things at once. Like the picture demonstrates you can’t be a tiger and a budgie at the same time (despite the powers of Photoshop)! Your brand should build...
Understanding your Tone of Voice

Understanding your Tone of Voice

by | May 21, 2019 | Branding

Understanding your tone of voice A tone of voice is not what you say, but how you say it and includes the words you choose and their order, rhythm and pace. Rather confusingly. The phrase ‘tone of voice’ refers to written – rather than spoken – words. A company’s tone...
What is branding?

What is branding?

by | May 6, 2019 | Branding

Branding is more than designing a logo! It is a process that communicates the unique value a business offers, what it stands for, it’s vision, values and personality – creating a unique name and image for the business and products in the mind of its consumers....