Videography – Why it’s an essential marketing tool!
Recently, I went to an amazing one-day course – Video Marketing Fast Track by Ben Brophy.
I would highly recommend it. Despite having a degree in marketing and working with my clients in the sector, I genuinely believe you should never stop learning! Video was one area, that I felt especially weak on and also believed that I was falling behind in my understanding of the technology behind it. But, did you know how important a tool in your marketing arsenal it is – especially online?
• Businesses who use online video grow revenue over 49% faster than non-video users
• In 2019, according to Mark Zuckerberg, most of Facebook will be video
• Businesses who use online video received over 41% more search traffic
Not only that, but:
• Website visitors spend more than 88% more time on a website that uses video
• More than 55% of people watch online video every day
• YouTube is the world’s 2nd biggest search engine and is owned by Google!
Could you benefit from that extra exposure and revenue?
You should consider how you can show up more in the digital sphere. You have more opportunities to get your message out there and with today’s video and marketing tools, you can become your own digital media and publishing company.
You can add significant value to your target audience – what are their challenges and pain points. What additional benefits can you offer. Don’t be the best kept secret in your industry.
Research what others are doing and what is successful – who are the ‘go to’ people in your industry?
And more importantly, get educated there are some amazing tools that allow you to create your own videos, find out what people are searching for, understand how you can maximise hashtags and where you can get the best outsourced support.
Check out:
https://spark.adobe.com – for video and landing page creation
https://answerthepublic.com – to find out what people are searching for in your industry
www.pixabay.com – for free images
www.fiverr.com – outsourcing platform
But more importantly, go on Ben’s course and find out how you can apply video marketing skills to your own business – https://www.theonlinevideoacademy.com/
PLEASE NOTE: Hayley Meakes is not paid or receives any incentives to promote Ben Brophy or his courses, but is giving her opinion only.
