In the UK more than 80% of brand marketers believe their organisations need to rapidly train their workforce to remain competitive amid the coronavirus pandemic.
In a recent report, from eConsultancy and Marketing week, where 2,249 brand marketers were surveyed globally, the impact of coronavirus on brands and agencies in the UK and the US was explored in depth.
Among the findings were that nearly two-thirds (63%) of UK marketers think their organisation could be compromised by the need to work remotely as they haven’t had the training that they need.
Other findings from the report for UK and North American companies with over £50m in revenue;
- 58% of the respondents in the UK and 78% of the respondents in North American think remote working takes training in best practice to be most effective.
However, only 38% of all organisations said they offer virtual training/learning resources for marketers. It’s very worrying that only 14% in the UK say they offer on-demand training about working remotely.
In the US, the majority (92%) of respondents felt that their organisations were either very or somewhat proficient at enabling remote working.
And while this level of remote working will not stay in place forever, 74% of respondents in the UK and 66% of the respondents in North American think there will be some long-term changes to how we work post-pandemic.
Time will tell.
