by Caroline Weaver | May 11, 2020 | Employee Engagement
Between March and April, nearly 500 internal communications professionals completed IoIC’s (Institute of Internal Communication) Covid-19 survey. The survey was created to determine how the pandemic has positively impacted brand presence and reputation. To summarise,...
by Caroline Weaver | May 11, 2020 | Marketing
For many charities, the current pandemic is causing challenging times, especially with fundraising. The cancellation of the London Marathon alone has severely affected charities brand awareness as well as financially. However, all is not lost, individuals like Colonel...
by Caroline Weaver | May 5, 2020 | Employee Engagement, Internal Communication
As we know, we are dealing with unprecedented times. Not since the war, have we experienced such a lockdown and with the pandemic continuing it’s never been more important to take care of your people. With many health and safety fears, job security, working from home...
by Caroline Weaver | May 3, 2020 | Branding
When it comes to marketing your small business it’s not always easy to find the time to dedicate to a sustained campaign. However, making a few small changes and setting aside some regular time can help businesses to start seeing a difference sooner rather than later....
by Caroline Weaver | Apr 27, 2020 | Marketing, Strategy
Last year it was predicted that the UK advertising sector would grow by 6.7% in 2020 and end the year worth £24bn. However, as we all know, things haven’t gone according to plan. The coronavirus pandemic has disrupted every sector, including marketing. The lockdown...