Is Direct Mail dead?
Direct Mail is dead…but it can be resuscitated. Guest post by Emma James 6 killer ways to put your business at the top of the pile Can I be honest with you? Direct mail is dead. Well, in its traditional form at least… But the...
Networking – A necessary evil? – Here’s out top 5 tips
Networking – A necessary evil? Here’s our top 5 tips For many business owners, networking is just another thing that we know that we have to do. Getting out and meeting potential clients, suppliers and referrers is key to...
Employee Engagement – An Introduction
Employee Engagement – An introduction As a business owner, your employees are your biggest asset. Engaging with them and communicating effectively can give you a huge strategic advantage. How well a message is communicated is as...
Content Marketing – An Introduction
Content Marketing – An Introduction “Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.” –Michael Brenner, CEO of Marketing...
Social Media – Finding the Right Networks
Social Media - Finding the Right Networks Not all social media sites and platforms are created equal, and each social channel won't always work the same way in helping you reach your audience and sell your products. For a...
Social Media – Best Practice
Social Media - Best Practice There are some best practices when it comes to social media marketing. Once you have gained some momentum you will see what works well and what doesn’t, depending on your audience. • Types of content...
Introduction to Social Media
Introduction to Social Media With 39 million people, active on social media in the UK, it’s now one of the quickest and most cost-effective ways to market and sell your product or service. Whilst one of the major uses of social...
Your Personal Brand and its Value
What is a Personal Brand? It’s not just businesses that can have brands. As more and more people work for themselves in either home-based, training or multi-level marketing companies – personal branding has increased in...
What is a Logo and what is it’s Purpose
What is a logo? A logo is a graphic mark, emblem, or symbol that is used to promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a word...
What is marketing and the marketing mix?
What is Marketing? For some, marketing is a dark art – that magical skill that through smoke and mirrors automatically generates customers and sales for your business. However, this could not be further from the truth. We can...
Principles of Effective Logo Design
Simple Principles of Effective Logo Design Making your logo as simple is possible allows it to be easily recognised, versatile and memorable.Think of brands that you like that are instantly recognisable such as the BMW...
How to Brief a Designer or Agency
How to brief a designer or agency Your designer is not a mind reader! The better your brief, the better the design output you will get back. A combination of a written and verbal brief will provide you with the best outcome,...
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