Align your marketing plan with your analytics measurement plan
All great marketing departments and teams should have a marketing plan and know it intimately. We teach this through our 3-day Brand and Marketing Masterclass with Progressive Success and it’s something I feel very strongly about. What is surprising is how often when...
Millennials are combining digital and in-store shopping in ways that work best for them
Highly digital in other aspects of their lives, millennials are naturally incorporating digital into their consumer behaviour. It’s estimated that 85.9% of millennials in the US will be digital buyers in 2020. They are utilising eCommerce accounts for much of their...
The Effect of the Coronavirus on Businesses in China
Unless you’ve been living under a rock, you cannot help but notice the world’s panicked reaction to the coronavirus. What started in Wuhan in China has reached every continent apart from Antarctica and is turning into a global crisis. As the coronavirus continues to...
Trying to demystify and understand Gen Z’s Devices and Digital Usage
As a marketer relating to and connecting with teens—Gen Z—can be confusing. As a step-mother of a teenage girl, I’m still none the wiser! However, I recognise that reaching this audience starts with understanding how and where they spend their time. Smartphones – the...Social
