Think Outside the Box When Marketing Your Small Business
Sometimes budgets do limit small businesses from executing their marketing ideas, but not every successful strategy requires a lot of money. Here are six outside the box ways to market your small business that are both...
Planning for your business road to recovery
As lockdown restrictions ease and businesses begin to open their doors, it’s time to focus on the road to recovery. Customers will want to be reassured of your brand’s actions and precautions, and businesses are reassessing how...
Overcoming Imposter Syndrome
OK admit it, have you ever felt like you don’t belong? Have you ever thought that your friends or colleagues are going to ‘find you out’, that you don’t actually deserve your job and accomplishments? If so, you’re not alone. An...
Take a look at how Consumers’ Spending Habits, Media Consumption and Brand Perceptions Have Shifted During the Pandemic
Consumers' spending habits, media consumption, and brand perceptions have shifted dramatically during the crisis, but brands can still prove their worth just by adding value and providing help to others. eCommerce People have...
Launching your Start-Up or New Business
Business owners spend a lot of time and effort building their products and services. They can start to attract a small customer base organically, but marketing can really help them scale. Working with startups and small...
The Importance of a Growth Mindset
The world has changed as we know it! COVID-19 has meant that we are in unchartered waters in both our business and personal lives and the need for positive action has never been more pressing. If I had a pound for every time,...
Event Cancellations – How you can adapt
In-person events are a cornerstone touchpoint for many, but as the pandemic continues, major business events have been cancelled or postponed. This will come at great cost to marketing budgets and can have a lasting impact on...
Are you a small business? Are you turning to the Internet for marketing?
Online marketing is a way in which businesses can extend their reach and build a customer base on the Internet. It is one of the most effective ways to build and grow a company, mostly because the Internet is a place where...
How to be your own best friend
It’s a subject I’ve always pondered on. That amazing ability we have to see the best in our friends, believe in their successes, love all the brilliant things about them and champion their dreams, yet, when it comes to ourselves...
The 6 Steps to Get Your Workplace Ready for Returning to Work
Who knew that a virus such as COVID-19 could cause so much of an impact on our working environment? No doubt most businesses are already ahead of the curve and have already put in place a lot of the operational tasks listed...
With consumers settling into home-life should you be considering audio marketing?
With behaviour shifting, the audio market’s growth offers a unique environment for brands to stay top of mind with consumers. While consumers are settling into their new routines of life at home, consumption habits are shifting...
Are you investing more in marketing during Covid-19?
The vast majority of marketers are cutting their marketing budgets saying that they don’t have the money since COVID-19. From a survey of 477 UK marketers, just 7% stated that their brands are taking a strategic approach to...
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