Consumers’ spending habits, media consumption, and brand perceptions have shifted dramatically during the crisis, but brands can still prove their worth just by adding value and providing help to others.
eCommerce
- People have shifted to online spending. A recent survey found that 41% of consumers have moved their spending to stores online and will continue to do so. The focus has been necessities – clothing and appliance purchases were down, but food and household supplies were up.
Media Consumption
- Media consumption is up, and video is seeing the highest increase in use. TV is one of the bigger beneficiaries, as families gather around the largest screen in the house: In a March survey, respondents reported watching more broadcast TV, streaming services and news coverage, at around 40% each.
Brand Perception
- Consumers are generally open to hearing from brands during the crisis. That said, they expect them to alter their messaging in line with the current situation. People especially like to see brands taking action to help the community — in a March survey, 56% of respondents said they were pleased to hear about brands making donations of goods and services, the top answer among all responses.
Those that have adapted and noted the above during the crisis, will benefit as we move into the ‘new normal.
