With consumers settling into home-life should you be considering audio marketing?
With behaviour shifting, the audio market’s growth offers a unique environment for brands to stay top of mind with consumers. While consumers are settling into their new routines of life at home, consumption habits are shifting...
Are you investing more in marketing during Covid-19?
The vast majority of marketers are cutting their marketing budgets saying that they don’t have the money since COVID-19. From a survey of 477 UK marketers, just 7% stated that their brands are taking a strategic approach to...
How can you effectively create and manage a culture of trust?
With remote working now a reality for organisations, trust has never been more important. From experience and research, we know that high employee engagement leads to positive results for both organisations and staff in terms of...
How small businesses can work with Influencers at this time
Influencers are going to continue to play an important part in marketing despite the current crisis. Though large companies work with influencers regularly, small businesses struggle to draw the kinds of influencers that can...
IoIC Covid-19 survey: trust, influence and cutting through the noise
Between March and April, nearly 500 internal communications professionals completed IoIC’s (Institute of Internal Communication) Covid-19 survey. The survey was created to determine how the pandemic has positively impacted brand...
As a charity, how do you overcome obstacles presented by Covid-19?
For many charities, the current pandemic is causing challenging times, especially with fundraising. The cancellation of the London Marathon alone has severely affected charities brand awareness as well as financially. However,...
How are you communicating with staff during COVID-19?
As we know, we are dealing with unprecedented times. Not since the war, have we experienced such a lockdown and with the pandemic continuing it’s never been more important to take care of your people. With many health and safety...
7 Tips to Improve Your Small Business Marketing
When it comes to marketing your small business it’s not always easy to find the time to dedicate to a sustained campaign. However, making a few small changes and setting aside some regular time can help businesses to start...
Marketing – the impact of Coronavirus
Last year it was predicted that the UK advertising sector would grow by 6.7% in 2020 and end the year worth £24bn. However, as we all know, things haven’t gone according to plan. The coronavirus pandemic has disrupted every...
Did you know? 85% of employees are not engaged in the workplace
According to Gallup’s State of the Global Workplace, only 15 percent of employees are engaged at work. This means that the majority of employees are either viewing their workplace negatively or only doing the bare minimum to...
Help others see the ROI in your marketing
It’s easy to see the value marketing provides when you work in marketing, but it can be a lot harder for others. Marketing feeds into your sales process significantly by generating leads, growing brand awareness and nurturing...
Your 4 Actionable Steps for Successful Multi-Channel Marketing
'Be where your customers are' is a marketing watchword, and rightly so. But with so many channels, it can seem daunting. So, here are some strategies to help you out. Be where your customers are. From the beginning of business...
Social
