What is marketing and the marketing mix?
What is Marketing? For some, marketing is a dark art – that magical skill that through smoke and mirrors automatically generates customers and sales for your business. However, this could not be further from the truth. We can debunk that myth and confirm that...
Principles of Effective Logo Design
Simple Principles of Effective Logo Design Making your logo as simple is possible allows it to be easily recognised, versatile and memorable.Think of brands that you like that are instantly recognisable such as the BMW roundel or the Nike tick. Memorable An...
How to Brief a Designer or Agency
How to brief a designer or agency Your designer is not a mind reader! The better your brief, the better the design output you will get back. A combination of a written and verbal brief will provide you with the best outcome, plus your agency can refer back to a...
Consistency of Branding
Consistency in branding is essential Being consistent in your brand is essential as you can’t be two things at once. Like the picture demonstrates you can’t be a tiger and a budgie at the same time (despite the powers of Photoshop)! Your brand should build...Social
