by Hayley Meakes | May 21, 2019 | Branding
Understanding your tone of voice A tone of voice is not what you say, but how you say it and includes the words you choose and their order, rhythm and pace. Rather confusingly. The phrase ‘tone of voice’ refers to written – rather than spoken – words. A company’s tone...
by Hayley Meakes | May 19, 2019 | Marketing
Knowing your target audience and creating your customer avatars The most important thing about your business is your most valuable business asset – your customers. Without customers, you don’t have a business, and you’ll surely fail! Therefore, it’s essential...
by Hayley Meakes | May 16, 2019 | Marketing
Traditional vs. Online Marketing: Which One is Best? The Pros and Cons of Traditional and Online Marketing As you now know, marketing is a vital element to generate business success. Before the Internet existed, marketing to the masses was costly and time consuming....
by Hayley Meakes | May 14, 2019 | Marketing
4 Steps to Build a Marketing Funnel The key to building a successful home business is getting new customers and taking them through the process from prospect or lead to purchasing your products. Some people who discover your business will take a while to buy from you,...
by Hayley Meakes | May 11, 2019 | Marketing
Free Tools and Resources to Market Your Business It has never been easier or more cost effective to start and grow your business. There are a number of free and low cost marketing tools, which can provide you with real impact. . 1. Social Media Social media is one of...