How to Use the 4 Ps of Marketing in an Online World
The term “marketing mix” has been around for years. The idea of “putting the right product, in the right place, at the right price, at the right time” has been a staple of marketing theory for decades. But do these concepts...
Top 14 Tips for Staying Productive and Sane While Working From Home
Just when we thought it was safe to go back to the office… The new lockdown rules mean that for many of us working from home is going to continue for some time. Some of you may already be bossing this but for others, it’s a...
Have you ripped up your marketing strategy?
Covid-19 might have seriously rocked marketing spend, but the pandemic could be seen as a great equaliser from a marketing point of view. Very few (if any) marketers have ever worked under lockdown and in the situation, the...
Four of the Best Employee Personality Tests
Not all of us work the same way, we think differently, see the world from an alternative viewpoint and are gifted with a variety of personality types or skillsets. This is what’s great about us and by having diversity in our...
10 Easy Ways to Improve Your Small Business
Small business owners often find themselves working in the business and not on it. This is where things can slide and the business can run you and not the other way round. Sometimes it's a good idea to take stock and remind...
The 7 Skills All School Leavers and Graduates Need to Develop to Get that Job!
Firstly congratulations, you are now ready to leave academia behind and take your first steps into finding your first role and career path. Whatever your age or education level, the jobs market is more competitive than ever,...
5 proven steps that will help you create a powerful brand identity for your business
It’s impossible to build a successful business without creating a strong brand. So, what is a brand and what are the elements of brand identity? Here’s what you need to know – 5 proven steps that will help you create a powerful...
Do you have small team? Here are 15 tips for expanding your marketing efforts with limited resources
Employees who work on small teams may need to play multiple roles to ensure everything runs smoothly. That sometimes means, with such limited resources, that that same small company may not be able to have a dedicated full-time...
7 Effective Tips for Dealing with Trolls
Whatever stage you are at in your business, if you blog, tweet or post online you will have probably come up against a troll. A troll is someone who persistently seeks to negatively oppose you through mindless abuse, heckling or...
Boost your small business marketing
Marketing is important to every business’ survival, whether it’s for the local business up the street or the mega-corporation that spreads across all continents. Unfortunately, for the former, marketing is often put on the back...
Having an Accountability Partner – Your Secret Weapon in Business
Ok, hands up, how many of you wanted to own your own business so that no-one could boss you about and you could be in charge of your destiny? And, now that you have the autonomy you craved often find you miss your own deadlines...
Things You Can Do to Stabilise Your Small Business
The COVID-19 pandemic has completely changed our normal way of doing business. It is a time of turmoil, especially for small and mid-size businesses that don’t have the cash reserves of larger corporations. Despite all the...
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