by Caroline Weaver | Jul 6, 2020 | Marketing
Business owners spend a lot of time and effort building their products and services. They can start to attract a small customer base organically, but marketing can really help them scale. Working with startups and small businesses, I often get asked, “What do I...
by Caroline Weaver | Jun 30, 2020 | Growth Mindset
The world has changed as we know it! COVID-19 has meant that we are in unchartered waters in both our business and personal lives and the need for positive action has never been more pressing. If I had a pound for every time, we’ve heard the phrase ‘unprecedented...
by Caroline Weaver | Jun 30, 2020 | Marketing
In-person events are a cornerstone touchpoint for many, but as the pandemic continues, major business events have been cancelled or postponed. This will come at great cost to marketing budgets and can have a lasting impact on revenues and sales. In the US alone, the...
by Caroline Weaver | Jun 22, 2020 | Employee Engagement
How To Establish A Culture Of Employee Engagement As having a successful business is every employer’s dream, companies emphasise employee engagement. With an engaged staff of employees, you lower your risk of turnover, boost customer satisfaction, and increase your...
by Caroline Weaver | Jun 22, 2020 | Marketing
Online marketing is a way in which businesses can extend their reach and build a customer base on the Internet. It is one of the most effective ways to build and grow a company, mostly because the Internet is a place where countless people around the world congregate...