The 1-Page Marketing Plan – Allan Dib
Key Themes: Business, Marketing, Strategy Summary: In The 1-Page Marketing Plan, serial entrepreneur and marketing rebel Dib reveals a marketing implementation revelation that makes creating a marketing plan quick and easy. He has distilled it to a single page,...
Nice is not a biscuit – Peter Mead
Key Themes: Business, Marketing, Leadership, Strategy, Management, Advertising Summary: To summarise, Nice is Not a Biscuit is the collective wisdom of an advertising agency giant. Peter Mead is the founding partner of global agency Abbott Mead Vickers. This book is a...
Make Money from Online Courses – Miller & Tanner
Key Themes: Business, Online Courses, E-commerce, Marketing Summary: Make Money From Online Courses: Eleven Steps To Create And Sell Your First Online Course by Miller & Tanner is a step-by-step guide that sets out the formula you need to follow to transform your...
The Subtle Art of Not Giving a F*ck – Mark Manson – Book Review
Key Themes: Self-development, Psychology, Mindset Summary: If you hate swearing and are off a sensitive persuasion this is not the book for you! The Subtle Art of Not Giving a Fuck by Mark Manson is a deeply inspiring book about values and purpose. There is no soft...
The Alter Ego Effect – Todd Herman – Book Review
Key Themes: Self-development, Psychology, Productivity, Success, Mindset Summary: The Alter Ego Effect by Todd Herman showcases the secrets behind many top athletes and executives. He takes us behind the curtain to show you can how you can harness a heroic alter ego...
The Challenger Sale – Matthew Dixon and Brent Adamson – Book Review
Key Themes: Business, Sales, Strategy, Overcoming Challenges, Customer Conversations Summary: The Challenger Sale by Matthew Dixon and Brent Adamson is the ultimate sales bible. It identifies the secrets of sales success. Traditionally, it has been thought that...
Shoe Maker – Joe Foster – Book Review
Key Themes: Business, Entrepreneurship, Strategy, Overcoming Challenges, Branding Summary: Shoe Maker by Joe Foster is the untold story of how Joe and his brother developed Reebok from a start up to a $4 billion dollar business and the number one sports brand...Social
