Consistency of Branding
Consistency in branding is essential Being consistent in your brand is essential as you can't be two things at once. Like the picture demonstrates you can't be a tiger and a budgie at the same time (despite the powers of...
Understanding your Tone of Voice
Understanding your tone of voice A tone of voice is not what you say, but how you say it and includes the words you choose and their order, rhythm and pace. Rather confusingly. The phrase ‘tone of voice’ refers to written –...
Knowing your Target Audience and Creating your Customer Avatars
Knowing your target audience and creating your customer avatars The most important thing about your business is your most valuable business asset - your customers. Without customers, you don’t have a business, and you’ll surely...
Traditional V Online Marketing – Which is best?
Traditional vs. Online Marketing: Which One is Best? The Pros and Cons of Traditional and Online Marketing As you now know, marketing is a vital element to generate business success. Before the Internet existed, marketing to the...
4 Steps to Building a Marketing Funnel
4 Steps to Build a Marketing Funnel The key to building a successful home business is getting new customers and taking them through the process from prospect or lead to purchasing your products. Some people who discover your...
Free tools and resources to market your business
Free Tools and Resources to Market Your Business It has never been easier or more cost effective to start and grow your business. There are a number of free and low cost marketing tools, which can provide you with real impact. ....
How to create a marketing plan
Steps to Create a Marketing Plan What is a Marketing Plan? A marketing plan is a business document outlining your marketing strategy and tactics. Normally, it covers a specific period of time (i.e. a year) and covers a number of...
What is branding?
Branding is more than designing a logo! It is a process that communicates the unique value a business offers, what it stands for, it’s vision, values and personality - creating a unique name and image for the business and...
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