Key Themes:

Marketing, Internet Marketing, Selling Online, Scaling your Online Business, Customer Avatars, Funnel Creation

Summary:

Traffic Secrets by Russell Brunson is the third in a trilogy of books that began with the best-selling DotCom Secrets and then Expert Secrets. It should be stated at this point, that this trilogy follows on from each other, so it’s worth reading them in chronological order. Traffic Secrets is the book for you if you are looking to get your future customers to discover that you exist. Traffic Secrets provides the blueprint for the art and science of getting your message out to the world. For those who are sick of waiting for people to come to you and want to grab their attention – then read this book!

Content Overview:

Brunson is a highly successful online entrepreneur and co-founder of Etison LLC that launched the hugely successful ClickFunnels software. He is a perpetual student of his art and this book is a consolidation of his knowledge on the subject and what he’s learned from the best in the business.

Traffic Secrets shares with you 20 secrets for converting your online visitors into lifelong customers. 

The book is split into 3 key sections: 

  • Your Dream Customer
  • Fill Your Funnel
  • Growth Hacking

This book is a practical manual for success, including step-by-step diagrams and the formulas that Brunson himself uses to build his movement and generate multi-million-dollar sales campaigns. No matter what your marketing experience – I pretty much guarantee that this book will provide you with some ‘aha moments’ that you had never considered or known!

Within his 20 secrets he covers how to:

  • Identify exactly who your ‘Dream Customer’ is and understand their thinking so that you know how to support them.
  • Find out where your dream customers are hanging out online.
  • How to get your dream customers attention so they will want to engage with you.
  • The two ways you can get your message in front of your dream customers – to turn them into your own traffic.
  • The best kind of traffic in the world.
  • The invisible second funnel that almost no one knows about.
  • The key to get partners to promote your products and actively want to work with you.
  • How to get loads of free traffic from other people’s platforms who already have your dream customers.
  • How to get more consistency to your marketing.
  • The 3-5 minute daily strategy that helps you to tap into large pockets of your dream customers.
  • How to use the biggest social party ever to funnel your dream customers into your life.
  • How to leverage Google to get your customers to find you.
  • The 6-steps to create incredible content.
  • The key to getting in front of traffic trends.
  • How to fuel all the social media assets you need each week.
  • How to build the ‘hub’ style landing page.
  • Three strategies for tapping into other people’s distribution channels.
  • The 5-step game plan for building an affiliate programme.
  • The 7 phases of a funnel that converts your cold traffic into your funnel and make them warm buyers.
  • Three tiny ‘growth hacking’ adjustments modelled on famous rapid-growth tech companies.


All of the above techniques and strategies are proven to work and have been extensively tried, tested and refined. This is the ultimate manual for building your brand online.

Rating: 10/10

If you’ve been looking for a book to read that will help you to drive traffic to find and buy from you then this is the book you’ve been waiting for.

Readability: 10/10

This is definitely a book that you need in physical form, it’s a great, easy read, punctuated by a number of easy to follow diagrammatic models, stories and examples and really actionable steps.

Does what it says on the tin: 10/10

If you enjoyed DotCom Secrets and Expert Secrets, then this book is the missing piece. A practical manual for those who want to stop being the best kept secret in their field.

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