Key Themes:

Entrepreneurship, Strategy, Vision, Self-development


McCourt is one of the world’s most successful, multi award-winning business entrepreneurs. He has harnessed the power of technology and innovation to improve the lives of underserved communities globally. In Total Rethink he outlines the new normal – the revolutionary ways of thinking and behaviour we need to embrace to meet the challenges that entrepreneurs now face. In Total Rethink, McCourt explains how we need to blow up the existing model, move forward and navigate new and innovative business models for the future.

Content Overview:

In business, and in life, everything is evolving and changing fast. However, with few exceptions the way we act and think has remained the same. Our decision-making capabilities have not evolved since we lived in agricultural and industrial societies, but the challenges we need to overcome are entirely different. To meet these challenges, requires a new way of thinking that breaks the mould.

Traditional wisdom would have us believe that change needs to occur incrementally, just as big, established corporations will plan to increase their turnovers and profits incrementally and governments will change their laws incrementally. However, this way of behaving is broken, change is occurring at a lightening pace and we must keep up with it. We must all revolutionise the way we think and the way we behave in order to be truly entrepreneurial.

McCourt outlines the three key trends every entrepreneur needs to embrace to be successful in today’s world: inclusion, collaboration and empowerment and outlines how he’s used them effectively in his business dealings.

In Total Rethink, McCourt outlines his methodology for how to:

  • Change the way you act and think to be a true entrepreneur 
  • Understand that the old ideas of incremental change are no longer applicable 
  • Keep up with and move at the speed of the times
  • Find trusted, effective guidance you can put into practice now

Be warned! The advice inside this book will help you learn to think—and live—like a revolutionary.  

Rating: 9.5/10

Part business biography, part business blueprint, Total Rethink shows how you can rip up the conventional business rules and revolutionise your sector.

Readability: 9.5/10

McCourt’s style of writing combines great concepts, inspiring stories and leaves you on the edge of your seat. A calculated risk-taker this book takes you through the highs and lows of the man once named ‘Che Guevara in a suit’.

Does what it says on the tin: 9.5/10

Yes – this book will show you how to challenge the status quo, think differently, dream big and act globally, leaving you inspired, empowered and like David – ready to take on Goliath!

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