Key Themes:

Marketing, Internet Marketing, Selling Online, Scaling your Online Business, Product Ecosystems


Brunson is a highly successful online entrepreneur and co-founder of Etison LLC that launched the hugely successful ClickFunnels software. He’s been responsible for selling everything from shakes, t-shirts and supplements!

Dotcom Secrets sets out his highly profitable success formula for effective online audience. Whether you’re brand new to online marketing or a seasoned professional, his practical processes and step-by-step formula help you to learn from the best and succeed in effectively marketing your online business. The book introduces you to the following concepts:

  • Ladders and Funnels – choosing your customer avatar and finding your dream customers, creating a value ladder (product ecosystem) and looking at the three types of traffic that you’ll get to your site.
  • Your Communication / Follow-up Funnel – communicating with your audience and creating an ‘attractive character’. This identifies how building your online persona will attract your tribe – the loyal fans that you are looking to sell to / work with. He also introduces you to his nurture campaigns – the Soap Opera Ssequence and the Daily Seinfield Sequence – emails that drive interest, maintain relationship and sales.
  • Funnelology Leading Your Customers to the Sale (Over and Over Again) – covers the strategy of funnel fundamentals. This includes the seven phases of a funnel and the twenty three building blocks of a funnel. He demonstrated the difference between backend and frontend funnels and the best ‘bait’ to use. One of the biggest takeaways in this section is the importance of the pre-frame and how to use it to maximise success.
  • Funnels and Scripts – this is the real meat in the book as he takes us into the buying psychology. It includes ‘fill in the gaps’ blank templates, the importance of ‘free’ and OTOs (One Time Offers). He also covers the perfect webinar funnel, invisible funnel webinar and product launch funnel – all using his own real-life examples.
  • ClickFunnels – outlines the benefits of ClickFunnels and how you can use his software to your advantage.

All of the above techniques and strategies have been developed through his personal experience and his research into the best in the business.

Rating: 10/10

If you’ve been looking for a book to read that will take your online marketing skills to the next level, then keep reading this. Even with marketing methods constantly changing, this book will remain incredibly useful in marketing no matter what. This is the ultimate playbook for selling online and scaling your online business!

Readability: 10/10

This is definitely a book that you need in physical form, it’s a great, easy read, punctuated by a number of easy to follow diagrammatic models, stories and examples and really actionable steps.

Does what it says on the tin: 10/10

If you want to successfully sell online – you need this book! End of.