The 1-Page Marketing Plan – Allan Dib

The 1-Page Marketing Plan – Allan Dib

Key Themes: Business, Marketing, Strategy Summary: In The 1-Page Marketing Plan, serial entrepreneur and marketing rebel Dib reveals a marketing implementation revelation that makes creating a marketing plan quick and easy. He has distilled it to a single page,...
Nice is not a biscuit – Peter Mead

Nice is not a biscuit – Peter Mead

Key Themes: Business, Marketing, Leadership, Strategy, Management, Advertising Summary: To summarise, Nice is Not a Biscuit is the collective wisdom of an advertising agency giant. Peter Mead is the founding partner of global agency Abbott Mead Vickers. This book is a...
Make Money from Online Courses – Miller & Tanner

Make Money from Online Courses – Miller & Tanner

Key Themes: Business, Online Courses, E-commerce, Marketing Summary: Make Money From Online Courses: Eleven Steps To Create And Sell Your First Online Course by Miller & Tanner is a step-by-step guide that sets out the formula you need to follow to transform your...